SEO is a technique used to increase webpage traffic and ranking in search engines. Users normally visit the webpages are at the top of the search engine result’s page. That’s a human psychology. If the relevant results is not in the 1st page of search engine result page, they will change the keyword and search again. In order to get higher traffic in your website, you can only optimize your webpages and should get natural webpage visits.
Search Engine Process
Search engine process some activities to deliver search results, such as Crawling, Catching and Indexing. Crawling is a process done by search engine to identify the
contents given in webpages purposefully for the process of indexing. A web crawler is an internet bot, systemically
check the world wide web. Search engine
crawl webpages to make a list of all the words on a webpage, which is how it
delivers the suitable content when a person search for something.
Google Algorithm Updations
If we look back to last 25 years, The users of internet became higher also the google algorithms has changed and developed over the time. Google established itself a leading search engine. Unfortunately peoples took advantages of this, Like ways keyword stuffing and low quality link uploading etc. So Google started some algorithm updates. In “Panda” update they combated spammers and low quality users. Then after they released their "Penguin" updates. Sites have taken action to remove the bad links(low quality links)and this
update effected several websites and many of them were destroyed. The main aim for Panda and Penguin updates is to display higher quality websites at the top of Google’s search results. after that Google made some more small algorithm updations in this period.
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